Books by "Gilligan, Colin"

Strategic Marketing Planning

• Gilligan, Colin
• Wilson, R. M. S. (Richard Malcolm Sano)

• • Marketing
• • Strategic planning

Strategic marketing management : planning, implementation and control

• Gilligan, Colin
• Wilson, Richard. M. S.

• • Marketing
  • Management
• • Marketing
  • decision making

Strategic Marketing Management 1998-99: Planning and Control, Analysis and Decision

• Fifield, Paul
• Gilligan, Colin

• • Marketing management