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Books by "Gremler, Dwayne D."
Book Title
Publisher
Authors
Subjects
Services marketing : integrating customer focus across the firm
McGraw-Hill/IRWIN
Zeithaml, Valarie A.
Bitner, Mary Jo.
Gremler, Dwayne D.
Customer services
Marketing
Service industries
Services marketing : integrating customer focus across the firm
McGraw-Hill/IRWIN
Zeithaml, Valarie A.
Bitner, Mary Jo.
Gremler, Dwayne D.
Customer services
Marketing
Services industries
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