Books by "Lovelock, Christopher H."

Services marketing : people, technology, strategy.

• Lovelock, Christopher H.
• Wirtz, Jochen.

• • Marketing
  • Management
• • Marketing
  • Professions
• • Marketing
  • Service industries

Competing through services : strategy and implementation : cases and text

• Lovelock, Christopher H.
• Vandermerwe, Sandra.
• Taishoff, Marika Natasha, 1955-

• • Case studies
  • Service industries
• • Case studies
  • Competition

Managing Services: Marketing, Operations, and Human Resources

• Lovelock, Christopher H.

• • Management
  • Service industries