An-Najah Libraries Catalog

Books by "Wirtz, Jochen"

Book Title	Publisher	Authors	Subjects
Essentials of Services Marketing	Prentice Hall	Wirtz, Jochen Chew, Patricia Lovelock, Christopher	Marketing Service industries Customer services
Services marketing : people, technology, strategy	Pearson/Prentice Hall	Wirtz, Jochen Lovelock, Christopher H	Marketing Management Marketing Professions Marketing Service industries

Essentials of Services Marketing