Services marketing : people, technology, strategy

Pearson/Prentice Hall

Book Title: Services marketing : people, technology, strategy
Card Number: 125498
Publish Year: 2007
Dewey Code: 658.8 LOV
ISBN: 0131875523
Pages: xx, 648 p. : ill. ; 29 cm
Publisher: Pearson/Prentice Hall
Authors: Wirtz, Jochen

Lovelock, Christopher H
Subjects: Marketing

Management

Marketing

Professions

Marketing

Service industries