An-Najah Libraries Catalog

Services marketing : integrating customer focus across the firm

McGraw-Hill/IRWIN

Book Title: Services marketing : integrating customer focus across the firm
Card Number: 142820
Publish Year: 2006
Dewey Code: 658.8 ZEI
ISBN: 072961945
Pages: xxvii, 708 p. : ill., map ; 27 cm.
Publisher: McGraw-Hill/IRWIN
Authors: Zeithaml, Valarie A.

Bitner, Mary Jo.

Gremler, Dwayne D.
Subjects: Customer services

Marketing

Service industries

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