Strategic marketing management : planning, implementation, and control

Butterworth-Heinemann

Book Title: Strategic marketing management : planning, implementation, and control
Card Number: 151550
Publish Year: 2001
Dewey Code: 658.802 WIL
ISBN: 075062244X
Pages: xx, 827 p. : ill. ; 29 cm.
Publisher: Butterworth-Heinemann
Authors: Wilson, R. M. S. (Richard Malcolm Sano)
Subjects: Marketing

Management

Marketing

decision making