The next big thing : spotting and forecasting consumer trends for profit

Kogan Page

Book Title: The next big thing : spotting and forecasting consumer trends for profit
Card Number: 152439
Publish Year: 2009
Dewey Code: 658.8342 HIG
ISBN: 9780749460730
Pages: ix, 261 p. : ill. ; 25 cm.
Publisher: Kogan Page
Authors: Higham, William.
Subjects: New products

Sales forecasting

Forecasting

Consumer behavior