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Essentials of Services Marketing
Prentice Hall
Book Title
Essentials of Services Marketing
Card Number
152685
Publish Year
2009
Dewey Code
658.8 LOV
ISBN
9789810679958
Pages
567 P
Publisher
Prentice Hall
Authors
Wirtz, Jochen
Chew, Patricia
Lovelock, Christopher
Subjects
Marketing
Service industries
Customer services
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