Services marketing : people, technology, strategy.

Pearson Education

Book Title: Services marketing : people, technology, strategy.
Card Number: 172255
Publish Year: 2011
Dewey Code: 658.8 LOV
ISBN: 273756060
Pages: 648 p. ; 28 cm.
Publisher: Pearson Education
Authors: Lovelock, Christopher H.

Wirtz, Jochen.
Subjects: Marketing

Management

Marketing

Professions

Marketing

Service industries