Competing through services : strategy and implementation : cases and text

Prentice Hall

Book Title: Competing through services : strategy and implementation : cases and text
Card Number: 96575
Publish Year: 1994
Dewey Code: 658.5 VAN
ISBN: 013097130
Pages: xxviii, 452 p. : ill. ; 24 cm.
Publisher: Prentice Hall
Authors: Lovelock, Christopher H.

Vandermerwe, Sandra.

Taishoff, Marika Natasha, 1955-
Subjects: Case studies

Service industries

Case studies

Competition