How customers think : essential insights into the mind of the market

Harvard Business School Press

Book Title: How customers think : essential insights into the mind of the market
Card Number: 99915
Publish Year: 2003
Dewey Code: 658.8342 ZAL
ISBN: 1578518261
Pages: xxii, 321 p.
Publisher: Harvard Business School Press
Authors: Zaltman, Gerald
Subjects: Psychological aspects

Consumer behavior

Marketing

Psychological aspects