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Services marketing : Integrating customer focus across the firm
McGraw - Hill Irwin
Book Title
Services marketing : Integrating customer focus across the firm
Card Number
99916
Publish Year
2003
Dewey Code
658.8 ZEI
ISBN
0071199144
Pages
xx, 668 p.
Publisher
McGraw - Hill Irwin
Authors
Bitner, Mary Jo
Zeithaml, Valarie A.
Subjects
Marketing
Service industries
Customer services
Marketing
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