Adverting Communication Promotion ManagementIrwin Mcgraw-hill
Marketing communications 2003-2004Butterworth Heinemann
Integrated marketing communications in advertising and promotionSouth-Western/Cengage Learning
Marketing communications : contexts, strategies, and applicationsPearson Education LTD
Integrated advertising, promotion, and marketing communicationsPrentice Hall
Strategic corporate communicationTata McGraw-Hill Pub. Co.
Essentials of marketing communicationsFinancial Times Prentice Hall

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