Promotional Practice 1998-99Butterworth Heinemann
Advertising and promotion : an integrated marketing communications perspectiveIrwin/Mcgraw-hill
Marketing communications : contexts, strategies, and applicationsPearson Education LTD
Strategic advertising managementOxford University Press
Sales people: Hiring, training & using them effectivelyaladdin multimedia Pvt
Advertising and sales promotionAne Books
The new maximarketingMcGraw-Hill

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