Handbook of consumer motivations: The psychology of the world of objectsMcGraw-Hill Book Co.
AdvertisingMacmillan Publishing Co., Inc.
Advertising strategy: A communication theory approachDraeger Special studies
Otto Kleppner advertising procedurePrentice-Hall
Excellence in AdvertisingRetail Reporting Corporation
Your choice?Longmans
Cases in advertising and promotion managementBusiness publications
Successful advertising managementMcGraw-Hill Book Co.
Motivation in Advertising: Motives that make people buyMcGraw-Hill Book Co.
The Practice of advertisingeinemann
Advertising in the market placeMcGraw-Hill Book Co.
A dvertising in marketplaceMcGraw-Hill
Systematic approach to advertising creativity`cGraw-Hill
Advertising agency operations and managemenftMcGraw-Hill
Adverting Communication Promotion ManagementIrwin Mcgraw-hill
Truth Lies,and Advertising :The Art of Account PlanningJohn Wiley & Sons
Kleppner's Advertising ProcedurePrentice Hall
Berlin Wirbt !FABVerlag
Creative Strategy in AdvertisingWadsworth publishing
Promotional Practice 1998-99Butterworth Heinemann
Kleppner's Advertising ProcedurePrentice-Hall
AdvertisingJohn Wiley and Sons
Advertising: Its place in Political and Managerial economicsMacmillan Press
ADvertisingMedia focus

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