TitlePublisherAuthorsSubjects
Systematic approach to advertising creativity`cGraw-Hill
Harvard business review on the innovative enterprise.Harvard Business School Pub.
Instant Creativity: change the way you work now!Kogan Page India Pvt. Ltd.
Manager's guide to fostering innovation and creativity in teamsMcGraw-Hill
Thinkertoys : a handbook of creative-thinking techniquesTen Speed Press

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